苹果公司在中国大陆的广告业务外包给了哪家公司，是 TBWA 吗？
2012-01-19 20:23:12   来源：   点击：

1 个答案

• 答案 1：

  苹果公司全球的广告业务是外包给 TBWA Worldwide，他们参与制作著名的 “Think Different" 和 "Get a Mac" 系列广告。直到 2008 年七月之前，苹果公司在亚洲地区（包括中国大陆）的广告业务还是外包给 TBWA，不过因为北京奥运会之前 TBWA 为 Amnesty 制作的一个奥运系列争议广告惹怒了中国民众，据信因为这个原因苹果把亚洲地区的广告业务外包给了一家香港独立广告公司Eight Partnership.不过未能确定现在(Aug.31 2011)的状况如何，因为近段时间中国大陆地区播放的 iPad 和 iPhone 系列广告是 TBWA 为苹果美国地区制作广告的一个简单翻译。Apple Taps Eight Partnership, Not TBWA, for Asia Work | Agency News - Advertising Ageadage.com/article...Within days of starting the iPhone rollout in the region, Apple has appointed independent agency Eight Partnership to handle its marketing communications for Asia, snubbing its own global creative agency TBWA Worldwide. TBWA"s Tequila network was considered the front-runner to win the business.The appointment doesn"t officially affect Apple"s relationship with TBWA, or rather with Media Arts Lab, a unit of the agency set up for Apple that includes executives from OMD and TBWA/Chiat/Day. "We continue to work with our global company TBWA, a relationship that is centralized in the U.S.," said Jill Tan, a Hong Kong-based corporate communications executive for Apple in Asia.TBWA angers ChineseEight"s win over Tequila is not TBWA"s biggest headache in China this week, however. The Wall Street Journal reported yesterday that TBWA Paris prepared ads for Amnesty International showing Chinese authorities torturing Chinese athletes, with slogans like "After the Olympic Games, the fight for human rights must go on." Amnesty scrapped the campaign but let the agency run it once to be eligible for the Cannes Lions International Advertising Festival, where it won a Bronze Lion in June.